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Salesforce would be more effective if it was more mobile, workers tell survey

Customer relationship management leader (CRM) Salesforce needs to improve the employee experience before its clients can get the most out of it, says a new report. The advice comes in the fourth annual...

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Ziggo appoints CloudSense to boost its Salesforce

Price quote service provider CloudSense has been anointed by Dutch cableco Ziggo to boost sales using the Cloudsense Telecoms Platform. The CloudSense systems integrate with Salesforce’s customer...

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Salesforce offers $100m VC opportunity to European cloud startups

Salesforce Ventures has allocated $100 million to invest in European startups as the investment arm of the cloud giant aims to capitalise on a potential $33.3 billion market. Any European cloud start...

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PWC buys CRM and sales automation specialist Outbox

PwC is to acquire technology consultant Poland-based Outbox Group, a cloud-based CRM and sales automation specialist. The addition of 250 employees from Outbox, a partner of Salesforce, Microsoft...

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Salesforce modernizes wealth management offering

Salesforce has launched Financial Services Cloud, a new product suite that includes portfolio management, prospecting and data management tools. As part of the new look product offering, Salesforce has...

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IBM acquires Optevia to strengthen position in public sector CRM market

IBM claims the acquisition of Optevia will improve its position as a SaaS and digital consultant in the lucrative market. Optevia has a track record of working with UK Emergency Services, Central...

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Marc Benioff backs AI as Salesforce reports 28% growth

Salesforce CEO Marc Benioff Salesforce reported healthy results over the course of Q1, growing 28%, as CEO Marc Benioff backed AI as the next major growth driver, during the company’s quarterly...

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Salesforce reveals secret recipe for digital transformation

Speaking at the London edition of Salesforce’s world tour, EVP of Customer Success & Growth Simon Short outlined the case for digital transformation, and also the factors which underpin a...

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Salesforce to run some core services on AWS

Salesforce has announced it will run some of its core services on AWS in various international markets, as well as continuing investments into its own data centres. The announcement comes two weeks...

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Salesforce ventures into e-Commerce with $2.8bn acquisition

Salesforce has taken another step towards the e-Commerce market after announcing it has signed a definitive agreement to acquire Demandware for $2.8 billion. Demandware provides a cloud-based...

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